Roby Stjernvall
Founder & Lead Advisor
About Us
We Make Bookkeeping & Accounting Simpler, Smarter, and Stress-Free
At Small Business Services LLC, we believe small businesses deserve professional, reliable, and affordable accounting support without the complexity and high cost of traditional firms. We focus on one goal: helping your business grow while we handle your books.
With years of specialized experience in bookkeeping, payroll, QuickBooks, tax preparation, and small business consultancy, our team delivers accurate financial reporting and trusted advisory services tailored to your unique needs. Whether you require back bookkeeping, real-time accounting, or part-time CFO support, we provide clarity and confidence, so you can make better business decisions with ease.
Our organization is built on dependable service, personal attention, and secure systems, including 128-bit backed-up accounting servers and Certified QuickBooks Pro Advisors committed to maintaining the highest standards of accuracy.
We take pride in partnering with companies, associations, and business owners across diverse industries, helping each one stay financially organized, compliant, and prepared for growth.
With years of specialized experience in bookkeeping, payroll, QuickBooks, tax preparation, and small business consultancy, our team delivers accurate financial reporting and trusted advisory services tailored to your unique needs. Whether you require back bookkeeping, real-time accounting, or part-time CFO support, we provide clarity and confidence, so you can make better business decisions with ease.
Our organization is built on dependable service, personal attention, and secure systems, including 128-bit backed-up accounting servers and Certified QuickBooks Pro Advisors committed to maintaining the highest standards of accuracy.
We take pride in partnering with companies, associations, and business owners across diverse industries, helping each one stay financially organized, compliant, and prepared for growth.
Features
Why Choose Us?
Expertise You Can Rely On
Decades of combined experience in bookkeeping, payroll, QuickBooks setup, and small business financial management.
Personalized Solutions
Customized accounting plans—weekly, monthly, or real-time—based on your workflow, needs, and business goals.
Affordable & Transparent Pricing
Flat monthly rates starting at $150/month, ensuring high-quality service without unexpected costs.
Secure & Compliant Systems
128-bit secure data servers and GAAP-aligned bookkeeping for trusted financial accuracy.
Dedicated Account Managers
One-on-one support from friendly experts who genuinely care about your success.
History
Our Journey
Our Beginning
Started by helping small businesses simplify their bookkeeping
Growth Phase
Introduced payroll processing & tax preparation services
Expansion
Added QuickBooks setup, training, and system optimization
Advanced Services
Launched outsourced CFO & Controller offerings
Today
Supporting businesses across 25+ industries with secure and modern systems
Our
Leadership Team
Certified QuickBooks ProAdvisor
Roby Stjernvall founded Small Business Services LLC in February 2010 with a clear mission: to provide small businesses with accurate, reliable bookkeeping and financial support without unnecessary complexity.
Roby earned his undergraduate degree from the University of Florida in 2003 and later completed his Master’s in Accounting from Nova Southeastern University in 2008. His strong academic foundation, combined with years of hands-on experience, allows him to deliver practical, detail-driven financial solutions for business owners.
Outside of work, Roby is a proud parent of three children, and shares his home with a parrot and a dog. He is fluent in Finnish, Swedish, and English, which reflects his diverse background and thoughtful approach to communication.
Roby is known for his approachable style, attention to detail, and commitment to helping clients stay organized, informed, and confident about their financial operations.
Features
Core Features
Bookkeeping Services
Weekly, monthly, and real-time bookkeeping—including AP, AR, and monthly reconciliations.
Payroll Processing
Reliable payroll solutions focused on efficiency, flexibility, and compliance.
QuickBooks Setup & Training
Customized configuration, cleanup, optimization, and training for business owners and staff.
Outsourced CFO Services
Budget creation, forecasting, cash flow planning, and part-time Controller services.
Personal Budgeting & Financial Organization
Practical support for budgeting, cash flow visibility, and financial organization for individuals and business owners.
Customized Accounting Plans
Pay only for what you need, flexible options from basic bookkeeping to advanced financial support.
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